Establishing your Own DIY Divorce Website
Sunday, October 17th, 2010Establishing your Own DIY Divorce Website
DIY Divorce’s Cost vs. High Street Lawyer’s Fee
One of the main reasons why people are opting for DIY divorces is the exorbitant fee of any high street solicitor. The English law does not require the people to hire the services of a lawyer to defend the case. Most people realise that courtroom battles and endless meetings with the attorneys only create more bitterness and complications. Therefore, couples are increasingly opting for settling their disputes themselves and want a quick and dignified split.
If you were to cut down the costs of a divorce lawyer, a divorce is likely to cost only a few hundred pounds. However, if you hire a divorce lawyer, typically the fee will range from £2000 for a simple divorce case to £10,000 for complex divorce cases. Typically, if you were to consider the divorce process as a family expense, you are likely to save up to £4000-5000 per spouse.
Considering that you will have to settle your financial obligations after the divorce and the other expenses that a divorce entails, that’s a lot of money. Therefore, people are increasingly opting for the DIY divorce route and defending their own cases. Most DIY websites provide a complete list of forms and people find it very easy to download these forms and fill it out on their own.
Opening up a Personal DIY Divorce Services Online Company
With so many people opting for a DIY divorce option, it is a good business proposition to introduce a personalised online DIY divorce service company. However, with so much competition in the market, it will be essential to differentiate yourself from your competitors.
Industry Analysis
Your first step should be to conduct an industry analysis. It is critical to understand the market dynamics. It would be good to conduct extensive research on what kind of companies are already existing in the market, what is their product offering, what is the fee charged for their services, and what is their USP.
Customer Analysis
It is very important to understand your customer. Therefore, you would need to analyse what is your target audience. For example, it might be that people in their twenties and thirties opt for DIY divorce whereas people in their forties and above still opt for the traditional route. Understand what the customer requirement areas that are not being fulfilled currently are.
What Kind of Features, Services and Packages can be Provided to Customers?
Most of the DIY divorce companies allow the customers to download the divorce forms so that the customer can fill up their details and submit the forms in the court. However, it would be a good idea to get the details of the customers from them and fill the form on their behalf. This way, the chances of any legal irregularities in the form can be greatly avoided. For example, a customer may cite an inappropriate irreconcilable difference for breakdown of marriage. Due to this, the divorce plea may get rejected. This situation can be completely avoided if the legal experts fill the form and then have the customer validate it. Separate packages can be offered for divorce, divorce and clean break, and a clean break order.
The Element that will be Critical to the Success of the Business
It is important to understand that when people are going through a divorce, they are in need of legal as well as emotional support. Therefore, thorough understanding the customer’s emotional as well as legal needs will be critical in achieving a market standing.
Advertising Strategy,/b>
Since the target audience is an audience that is primarily seeking advice and doing research about divorce online, websites should be the selected advertisement media. Google Sponsored Links would be the best place to advertise. That way, when a person searches for divorce related information, the company’s services profile would come up automatically.
How to Compete With the Other Players in the Market. What will be the USP of the New Company?
DIY service companies in the market currently are only focusing on the legal aspect of the divorce. There is another aspect, which is completely ignored by the players in the market. That crucial aspect is emotional support. A company is bound to form a lifelong customer if it is able to bond with the customers emotionally. Therefore, the USP of the new company should be to offer psychological advice along with legal advice. There should be separate professional counsellors who can help the people overcome their fears and doubts surrounding the divorce process. The company should also be able to suggest support groups for people going through a divorce to help them understand that they are not the only ones going through this terrible time.
James Walsh is a freelance writer and copy editor. If you want to find out more about a solicitor managed divorce see http://www.managed-divorce.co.uk